5 Advantages Cloud Storage Brings to Businesses
Cloud service and storage providers offer valuable IT solutions for businesses of all sizes. Originally thought of as more for personal use, cloud storage for business is following in the footsteps of many personal technologies adapted for business purposes. As Clay Ostlund, Marco CTO, said, “From storage to software to security, cloud services are taking over almost every aspect of technology.” Many businesses can benefit from comprehensive cloud services – hosted applications, Infrastructure as a Service and more – and the transition often begins with data storage needs.
How Cloud Storage Works
Cloud storage works by storing data on remote servers, where it can be maintained, managed, backed up and accessed remotely. Data stored in the cloud is accessible by any device at any time, as long as permissions are in place. Despite its accessibility, data stored via the cloud is extremely safe and secure.
Advantages of Cloud Storage for Business
Many people reap the benefits of the cloud for personal reasons, but most businesses have yet to take the leap. Whether your current on-premise data storage seems sufficient or you simply haven’t taken time to consider cloud storage, reviewing these advantages is a good place to start.
To find out if cloud storage is right for you and your business, use this free questionnaire.
1. Cost Savings
The first benefit, and perhaps most important in the minds of many business owners, is the cost advantage. Cloud storage is generally more affordable because providers distribute the costs of their infrastructure and services across many businesses.
Moving your business to the cloud eliminates the cost of hardware and maintenance. Removing these capital expenditures and the associated service salaries can translate into significant cost savings.
Also, consider the increased productivity cloud storage allows.
2. Simplified Convenience
All you will need within your office is a computer and an internet connection. Much of your server hardware will no longer be necessary, which saves physical space and eliminates the need for maintenance and employee attention.
Your cloud storage provider will maintain, manage and support your solution. This frees up employees who would otherwise cover the tasks necessary for keeping your data safe and your server(s) up and running.
3. Enhanced Security
Instead of having hardware within your office, cloud storage is housed in a data center, providing enterprise-level security.
There is also no single point of failure in the cloud because your data is backed up to multiple servers.
This means that if one server crashes, your data stays safe because it is stored in other locations. The potential risk of hardware malfunction minimizes because your data is safely stored in redundant locations.
4. Mobility Opportunities
The mobility benefits provided by the cloud are rapidly increasing for businesses of all sizes. In today’s world of connectivity, we are able to work (and play) whenever and wherever. While you’re waiting for a flight at the airport or at home with a sick child, you can still work – and work efficiently.
Before cloud storage, working outside the office was problematic and more time consuming than it needed to be. Remember having to save your files on your laptop and then returning to work and needing to transfer your updated files to ensure others have access to the latest version? I sure do.
This example highlights another one of the advantages of cloud storage – enabling mobility.
If you work from multiple devices – i.e. phone, tablet and desktop computer – you won’t have to worry about manually adding the latest file onto each device.
Instead, the newest version of your document is stored in the cloud and will be easily accessible from any of your devices.
5. Scalable Service
With cloud storage, you pay for what you use, as you use it. You do not need to anticipate how much storage space you will need for the year and risk paying for unused space or running short. You can adjust the resources available through cloud storage providers and pay based on your current needs, modifying as they change.
These descriptions simply highlight a few (of many) advantages of cloud storage. Continue your exploration of cloud storage and computing by downloading our Cloud Questionnaire.
Corporate Cloud Storage Providers Security Features
Microsoft One Drive/Office 365
Microsoft OneDrive features connect files across Office 365. With user visibility and controls for security, OneDrive for business offers capabilities like sync reports and manage migration. With protections for data recovery, whether it’s the result of accidental deletion or malicious attack, admins can easily and seamlessly manage security policies to keep information safe.
Google G-Suite
Google G-Suite, remote teams can stay connected — and do it safely — with premium video infrastructure built on Google’s robust and secure global infrastructure. Built-in security features keep data, devices and users protected, as all files are automatically backed up in the cloud.
Amazon Web Services
Amazon Web Services provides a flexible, yet secure, cloud platform for businesses. With top-notch encryption and barely there downtime hours, Amazon Web Services protect customers’ information, identities, applications and devices. Automating manual security tasks makes it easier to focus on core work initiatives.
Sometimes techy stuff can be, well, not-so-exciting to read about—and we all need a good laugh here and there. Lucky for you we’ve got just the thing—our #LANThePun jokes—where we dispel the myth that we’re all technical and no fun.
XaaS: The Anything as a Service Model (With 10 Example Categories)
Sometimes it seems like there are too many business acronyms to remember. With rapidly changing technological advancements and the advent of cloud computing, new categories will continue to sprout up. XaaS is one such latest addition.
Most readers in the field know of SaaS (Software as a Service), IaaS (Infrastructure as a Service), and PaaS (Platform as a Service). But have you heard of XaaS?
XaaS (Anything as a Service) covers it all: everything can now be a service.
It sounds like a lot to take in, but don’t worry—we’ll break it down for you. This post will cover what XaaS is, and review the different types of XaaS companies.
What Is XaaS?
XaaS stands for Anything as a Service.
The term XaaS came into use after certain technologies and innovations were connected over networks and converged to become productized.
XaaS leverages cloud computing instead of on-site local software to provide various services and reach customers. It gives you more flexibility in running your business on servers housed in a warehouse or even on-site.
The XaaS industry is evolving and should be a growing focus in future years to come. To say that it has been transformative to the way businesses operate would be an understatement.
More businesses are turning to XaaS to power and grow their enterprises. The global XaaS market is currently growing at a compound annual growth rate of around 26%, and experts predict this trend to continue until at least 2025.
But what exactly is the XaaS business model? How do XaaS companies operate? Is it a good model for business? Let’s take a look at it on a deeper level.
What Is the XaaS Model?
XaaS companies use cloud computing to deliver their services to millions of customers worldwide.
Their products are typically online platforms that are available at all times for users to log in. Users will encounter an easy-to-use workspace that’s often housed right in their browser.
After making changes or downloading data from this workspace, the browser will send the request to the platform. Typically, the platform runs on on-premise servers, a cloud provider, or a web-based network.
XaaS companies provide a platform to help your business. (Source)
A XaaS platform eliminates the need to worry about building out extensive on-premise storage, web services, hardware, or custom software. It depends on what service the specific XaaS company is offering.
Instead of building everything in-house, companies can purchase a XaaS product license for an extended period and take advantage of its extensive infrastructure.
As long as the XaaS product is available, this can be lucrative.
“Anything” is a broad category, though, which can sometimes make the concept of XaaS companies hard to grasp.
To fully understand the different XaaS businesses currently on the market, let’s take a look at 10 of the most common types of XaaS companies now.
10 Types of XaaS Businesses
There are several types of XaaS businesses that millions of customers around the world use. Let’s take a closer look and some of the most popular ones.
1. SaaS (Software as a Service)
SaaS stands for “Software as a Service,” and it is the most common type of XaaS business.
Companies integrate SaaS products into their tech stack and use the software to streamline business operations without developing the software from scratch.
Ultimately, it saves a company both time and resources, enabling its members to concentrate on core business functions.
The average company uses 137 Saas apps, which is 30% higher than the prior year. It shows how popular integrated SaaS solutions are with nearly every type of company.
One notable SaaS company is HubSpot, an all-in-one marketing solution that functions as inbound marketing, sales, and service platform.
HubSpot can serve as your customer relationship manager (CRM).
Hundreds of thousands of customers use this software to power their marketing efforts, including us at Kinsta. It relies on a subscription-based business model. Like most SaaS companies, HubSpot uses cloud computing to store and manage data.
2. PaaS (Platform as a Service)
PaaS stands for “Platform as a Service.” PaaS companies offer users a cloud-based solution that enables them to create apps, software, and other engineering projects on the platform instead of building their own.
PaaS companies can offer their customers everything ranging from servers to storage, database functionality, and more.
The platform is housed and entirely owned by the company. Users can build their products on this platform, cutting out the costly expenses of buying and storing hardware independently.
An example of a PaaS company is AWS Elastic Beanstalk.
AWS Elastic Beanstalk enables customers to engineer their projects.
AWS Elastic Beanstalk enables companies to “deploy and scale web applications and services on familiar servers.”
PaaS provides a foundation for entrepreneurs and business owners to create products on cloud-based infrastructure and sell them to the masses.
3. IaaS (Infrastructure as a Service)
IaaS stands for “Infrastructure as a Service.” IaaS companies provide infrastructure in the form of network-based solutions and storage. Generally, they offer computing power to develop, run, and scale products.
If a PaaS platform is what a company would use to build their app or software, an IaaS company is what they’d use to power and grow it.
IaaS companies typically offer a “pay-as-you-go” model, allowing customers to pay for however much they use over a set time.
One major drawback is that you become wholly reliant on the IaaS company since it essentially makes up your company’s infrastructure. Your success will be at the mercy of its reliability and uptime. If the infrastructure becomes unstable, so will your company.
An example of an IaaS company is Microsoft Azure.
Save money on your server hardware cost with Microsoft Azure.
Microsoft Azure provides companies with the “flexibility to build, manage, and deploy your applications anywhere.” It enables users to work with all computing languages and frameworks while scaling products and companies.
4. AaaS (Analytics as a Service)
AaaS stands for “Analytics as a Service.” Companies are turning data into insights and using those insights to drive business decisions. With a shift toward digital solutions, companies are using AaaS products to track their key business metrics.
The AaaS industry was worth nearly $5 billion in 2019. Experts anticipate that it will have a compound rate of growth of over 25% through 2027.
Businesses with a firm grasp of analytics will better position themselves for whatever obstacles they may face.
An example of an AaaS company is Outlier.
Without AaaS, you may lack the data to drive your business forward.
Outlier’s software can ingest data from your company and extract insights using proprietary technology. Data is only valuable if it is actionable, and this software is helpful to companies that don’t know how to find insights within large datasets.
5. DaaS (Desktop as a Service)
DaaS stands for “Desktop as a Service.” DaaS companies enable users to manage their entire workforce through a secure web browser. Employees would individually log into that browser when reporting for work.
This secure service makes it easy for employees to access necessary files, programs, and software—even while they’re out of the office.
As more companies switch to remote working, DaaS products are in increasing demand. The DaaS market is expected to grow to over $10.7 billion by 2023.
DaaS products’ flexibility and reliability are replacing the need for businesses to build custom, localized desktops.
An example of a DaaS company is Citrix.
Citrix enables employees to log into a desktop from anywhere easily.
Citrix offers a range of products that can help you and your employees work from anywhere. Their Citrix Workspace is designed to bring together all your apps and software into one secure desktop, enabling your team to work more efficiently across a variety of different devices and platforms.
6. FaaS (Functions as a Service)
FaaS stands for “Functions as a Service.” What if you wanted to run an app or service function without building the entire thing yourself? That’s where a FaaS company can help.
FaaS companies enable businesses to leverage specific functions or outcomes without forcing them to develop or run the application.
The FaaS industry is snowballing and is estimated to be worth about $7.7 billion.
An example of a FaaS company is Google Cloud Functions.
Google Cloud Functions runs app and software functions in a more streamlined way.
Cloud Functions is Google Cloud’s scalable product that lets you pay as you go. It offers customers the ability to “run their code with zero server management.”
Besides, it has built-in security functions, hybrid and multi-cloud options, and debugging capabilities.
7. STaaS (Storage as a Service)
STaaS stands for “Storage as a Service.” It can be costly and cumbersome to house all of your data internally. That’s why companies are turning to STaaS providers for their storage solutions.
Offloading some data to a reliable STaaS partner can free up internal resources and reduce costs.
Of all the XaaS categories, the STaaS industry is the most impressive in sheer volume. It’s estimated that the entire STaaS industry will be worth over $100 billion by 2027. With more companies using cloud-based STaaS solutions to scale their operations, that number is expected to grow exponentially in the years to come.
An example of a STaaS company is HPE Greenlake.
HPE Greenlake stores essential data for companies all around the world.
HPE Greenlake is a product under the Hewlett Packard Enterprise parent company. The product offers “cloud services for storage optimized for all your workloads.”
The data platform functions entirely as a service to you, making it the perfect solution to scale up and down as needed.
8. CaaS (Containers as a Service)
CaaS stands for “Containers as a Service.” All software codes are packaged together in “containers” to be read and run anywhere. The code, library, and dependencies are all packed together in a container to be read and executed when needed.
Similar to other XaaS companies, if a customer didn’t want to build a container to store a code library, they could purchase it from a CaaS company to solve this issue. The CaaS industry is expected to grow to $4.1 billion by next year.
An example of a CaaS company is Portainer.
Portainer is a XaaS that houses your code in containers.
Portainer is a container management tool that “allows anyone to deploy and manage containers without the need to write code.” It can be a powerful time and money saver for numerous companies looking to outsource their container development to a reliable partner.
9. DBaaS (Database as a Service)
DBaaS stands for “Database as a Service.” DBaaS solutions enable businesses to organize, filter, and store customer data in software easily accessed and retrieved by the right employee.
Companies using DBaaS software won’t have to build their database from scratch. Instead, they can customize and create a personalized database in the cloud using a trusted DBaaS solution.
An example of a DBaaS product is Oracle Database.
Oracle is known for many different products, including the popular Oracle Database.
Oracle Database is “the world’s leading converged multi-model database management system.” It unifies in-memory, NoSQL, and MySQL databases.
The product enables users to build databases that connect business units and cut back on each employee’s lift and time to devote to their database operations.
10. AaaS (Authentication as a Service)
In this instance, AaaS stands for “Authentication as a Service” (as you can see, some of these acronyms can have more than one meaning.) It can sometimes be appropriate to specify which business model you’re referring to if duplicative industries exist (i.e. Analytics as a Service).
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AaaS businesses provide users with the ability to implement access control solutions in their platform. It gives them the flexibility to control who can use the product across devices and networks.
The AaaS industry is expected to grow to $2.4 billion by 2026.
An example of an AaaS business is Duo Security.
Securely log into your accounts with Duo Security’s authentication product.
Duo Security provides “modern access security that is designed to safeguard all users, devices, and applications.” Businesses using Duo Security’s product can require employees to have two-factor or multi-factor authentication enabled.
It compels employees to verify their login attempts through various measures to ensure that no unauthorized users get into their accounts.
Now that you know the different types of XaaS businesses, let’s look at why so many are using this model as a foundation.
What Are the Pros of the XaaS Model?
There are numerous pros of the XaaS model, including flexible customer plans, lean operations, enhanced technical support, and scalability.
Customers Can Pay on a Subscription Basis
XaaS companies are more cost-efficient for the end consumer. Many operate using a subscription model, which ultimately provides more flexibility for the customer.
If a customer needs to cancel or adjust service, they can grow or shrink with the XaaS company. It can enable companies to scale at a faster rate.
Companies don’t need to build out their back office with servers or go through costly recruiting initiatives for employees responsible for the scaling effort. Instead, they can rely on the XaaS company to play a critical role in infrastructure and overall success.
Companies Can Become Leaner
Startups and mature companies will no longer have to invest in bulky, costly hardware and infrastructure needs or hire an extensive amount of full-time employees to build and develop products.
Instead, businesses can enlist XaaS companies’ help to use these services and integrate them into a business. It makes it far easier for the company to pivot if needed, especially if they’re bootstrapped.
Businesses won’t have to focus on building data warehouses, acquiring servers, or even having an expansive IT department. They can retain critical staff and leverage the XaaS company as a true partner.
Businesses Receive More Technical Support
Have you ever had a problem with a server or an error in a dataset that your team couldn’t solve?
XaaS companies often offer technical support for some problems that businesses would have had to handle independently otherwise. It’s a huge benefit because the XaaS company is acting as an extension of your team.
Businesses can turn to the support team at the XaaS company to help troubleshoot the software or overall business functions. A team can leverage the XaaS company’s expertise and use it as an asset to nudge the business forward.
Scalability is Easier with XaaS Products
Businesses can quickly scale their operations up or down by simply switching their chosen plan by coordinating with their XaaS partner.
Previously, it would’ve taken roadmaps and months of planning to scale. Now, it takes mere minutes through a XaaS company.
However, despite all the benefits, there are still a handful of negatives that accompany XaaS businesses.
What Are the Cons of the XaaS Model?
There are numerous cons of the XaaS model, including security issues, performance outages, and hidden fees passed onto the customer.
Security Issues Can Arise
XaaS companies can make your business more vulnerable. You are entrusting this business with your reputation and sensitive data.
Depending on their infrastructure, security concerns may arise, and hacks may occur. To temper your total reliance on the company, you need to make sure that you do proper research when selecting a XaaS company.
When evaluating XaaS partners, please pay close attention to their security verifications and badges. Look to see if they have suffered from data breaches in the past or have had other concerning reports in the news. It can be a small but critical step to ensure that you are making the right choice.
Performance Issues and Outages May Happen
Since you’re using these companies to perform specific functions for your business, you ultimately rely on them to work to deliver to customers. If the XaaS provider has an outage, you are at the mercy of their team to fix it.
These outages can disrupt your business functions and grind operations to a halt. It is critical to evaluate each XaaS platform’s average uptime and note when routine maintenance commonly occurs.
While outages will inevitably happen at some point, you should understand your vulnerability points and how you might prepare your business for them. If an outage does occur, you can enact your emergency mitigation efforts and customer communication plan to absorb the impact.
Hidden Fees and Licenses Can Add Up
Examine all parts of the contract before signing up, so you know what you are paying for in your agreement.
While using a XaaS company will likely cost less than owning your servers or housing your data, you still might find yourself paying hidden fees and buying expensive seat licenses.
It’s easy to rack up numerous fees and additional seats for your employees when trying to scale. Evaluate each subscription based on what you need now and what you may need in the future. It could be costly to switch down the road, so you want to be sure that you’re selecting the perfect XaaS service to scale with you.
Migrating services at a critical point in your business may disrupt your growth. Keeping the future in mind when evaluating XaaS options is vital for the growth trajectory of your company.
Summary
XaaS companies are becoming more popular and used by thousands of companies all over the world. The Anything as a Service industry is not slowing down anytime soon.
The XaaS model provides consumers with greater price flexibility, leaner structures, and relevant support. However, it can also be vulnerable to hacks, outages, and hidden costs.
By understanding how XaaS companies operate, you’ll be able to decide if using a XaaS company is the right move for your business.
Which is your favorite XaaS company, and why? Please share your opinion with our readers in the comments.
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Why Is Customer Relationship Management So Important?
At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A saying frequently heard and said in many businesses is “customer is king.”
CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue are both qualities that affect a company’s revenue, CRM is a management strategy that results in increased profits for a business. At its core, a CRM tool creates a simple user interface for a collection of data that helps businesses recognize and communicate with customers in a scalable way.
Leslie Ye, editor at Hubspot’s Sales Blog, describes a CRM in the following way: “Beyond contact info, CRMs log reps’ touchpoints with their prospects, including emails, phone calls, voicemails, and in-person meetings. Some CRMs offer the ability to track deal stages and reasons for closed-lost and closed-won deals.”
